Bellis Fruit Bars

Content

Bellis Fruit Bars is Australia’s top producer of school fruit bars and dried fruit-based products. The company sells goods Australia wide under its own brand, and contract manufactures private labels sold domestically. It exports to New Zealand, Singapore, the European Union and United Kingdom. The company had launched a 30-gram, low-calorie snack, and while it could use the same packaging as its 60g bars, the existing coders struggled to print on the smaller film.  Additionally, one of the coders on its three lines was unreliable, failing to always print clearly.

Due to space restrictions on the line, the coder needed to be compact, and mounted on a horizontal form-fill machine on one of Bellis’s lines.  The coder needed to print clearly and accurately with fast-drying ink on both smaller and larger bar packaging, operating at up to 200 bars a minute. Bellis also wanted simple housekeeping and programming — including not needing to change date information daily.

Bellis wanted a coder with low running costs and easy maintenance.  Again because of the restricted space, they needed a compact coder.

Bellis chose a Linx CJ400 from Linx Distributor, Matthews who mounted the Linx CJ400 on a horizontal form-fill machine. It codes a best before date onto flat wrappers, which are then filled and sealed. The CJ400 has been set-up to automatically synchronise message width with the wrapping machine’s.

“The Matthews’ machine was more compact than the other options that we
looked at, and we needed something small to fit on our lines. While the initial
outlay was similar, the running costs were lower and the maintenance was
easier as well.”

Raaj Arjunan, Production Manager, Bellis Fruit Bars 

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