The meat processing industry in the United Kingdom is expected to grow at an annual compound rate of 2.3% over five years through 2016-17.
The retail sector remains highly competitive which puts pressure on profit margins for meat processors. Companies are therefore focusing on creating differentiation in their packaging – several have launched packs that reflect the heritage of their businesses and products while at the same time also conveying modernity and innovation. There have also been introductions to increase shelf-life and improve the appearance of meat products on-shelf.
Environmental concerns are another area that has influenced the development of meat packs. This includes new materials, such as the switch from PP to PET and the incorporation of post-consumer recylate, and solutions to minimise food waste, for example split packs that offer portion control and help keep products fresher for longer.