{"id":35189,"date":"2021-03-16T13:24:00","date_gmt":"2021-03-16T13:24:00","guid":{"rendered":"https:\/\/www.linxglobal.com\/blog\/laser-coding-the-solution-to-tackling-counterfeiting\/"},"modified":"2023-07-08T11:10:11","modified_gmt":"2023-07-08T11:10:11","slug":"laser-coding-the-solution-to-tackling-counterfeiting","status":"publish","type":"blog","link":"https:\/\/www.linxglobal.com\/en-gb\/blog\/laser-coding-the-solution-to-tackling-counterfeiting\/","title":{"rendered":"Laser coding, the solution to tackling counterfeiting"},"content":{"rendered":"\n
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A laser mark can be used as an important security feature to avoid the counterfeiting of your products.<\/strong><\/h3>\n\n\n\n

Counterfeiting can be defined as illegally making something that imitates an authentic product. This could include consumer products such as handbags, watches and fashion clothing. It can also be consumables such as alcoholic spirits, cigarettes<\/a> and pharmaceutical products<\/a>.<\/p>\n\n\n\n

Each year, thousands of counterfeit goods are seized. However, with the necessary tools becoming more accessible, the quality of fakes has risen to a point where they are much harder to detect than ever before.<\/p>\n\n\n\n

Counterfeiting and its impact<\/strong><\/h3>\n\n\n\n

The impact of counterfeiting can affect both the profitability of the legitimate company and its reputation. It is clear that fewer goods sold will result in a drop in revenue. The potential lower quality of the counterfeited goods can also have a huge knock-on effect on the company\u2019s reputation.<\/p>\n\n\n\n

Refilling genuine packaging with counterfeit product can also have a large impact. This has typically been seen in the beverage industry<\/a>, however, a more recent example of this is the practice of refilling CBD oil bottles and tinctures.<\/p>\n\n\n\n

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Counterfeiting is a global issue which continues to increase year on year. Some estimates state the international trade in counterfeit and pirated goods could reach close to $1 trillion by the end of the decade.[1]<\/a><\/figcaption><\/figure>\n\n\n\n

So how do we tackle it?<\/strong><\/h3>\n\n\n\n

Anti-Counterfeiting is providing a method which can reduce or eliminate the ability of a counterfeiter to copy a product.<\/p>\n\n\n\n

This could include:<\/p>\n\n\n\n