{"id":35346,"date":"2025-07-22T07:50:45","date_gmt":"2025-07-22T07:50:45","guid":{"rendered":"https:\/\/www.linxglobal.com\/?post_type=blog&p=35346"},"modified":"2025-07-22T07:53:21","modified_gmt":"2025-07-22T07:53:21","slug":"no-quality-coder-for-alcoholic-drinks-whats-the-worst-that-could-happen","status":"publish","type":"blog","link":"https:\/\/www.linxglobal.com\/en-gb\/blog\/no-quality-coder-for-alcoholic-drinks-whats-the-worst-that-could-happen\/","title":{"rendered":"Alcoholic Beverage Coding Mistakes: 7 Risks & How to Avoid Them"},"content":{"rendered":"\n

Think Coding Isn\u2019t a Priority for Alcoholic Drinks? Think Again.\u00a0<\/strong><\/p>\n\n\n\n

We get it, if you’re in the business of alcoholic drinks, you’re probably more focused on perfecting your product\u2019s flavour, designing standout packaging, hitting production deadlines, or building your brand. Coding and marking might feel like a background task, something easy to overlook or delay investing in.\u00a0<\/p>\n\n\n\n

But what\u2019s the worst that could happen? And How to Fix It<\/h2>\n\n\n\n

1. A Lost Sale on the Shelf<\/strong> <\/h3>\n\n\n\n

A customer picks up your bottle, impressed by the design. But they turn it over and the printed code is smudged or faint. They pause. Then they reach for your competitor\u2019s product instead.\u00a0<\/p>\n\n\n\n

84% of consumers say they\u2019d be concerned by poorly printed code.<\/strong>\u00a0<\/p>\n\n\n\n

Solution:<\/strong> Upgrade to modern, non-contact coding systems like inkjet<\/a> or laser coders<\/a> that reflect your brand\u2019s quality.\u00a0<\/p>\n\n\n\n

2. Condensation Chaos<\/strong> <\/h3>\n\n\n\n

You store bottles outside in summer, then bring them in to fill resulting in condensation. If your ink can\u2019t penetrate the moisture, your code might rub off. <\/p>\n\n\n\n

That could mean costly rework or rejected shipments.<\/strong> <\/p>\n\n\n\n

Solution:<\/strong> Use specialist inks<\/a> designed to print on wet surfaces and resist smearing. Always test them in your own production environment before the rollout. <\/p>\n\n\n\n

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Request Print Sample<\/a><\/div>\n<\/div>\n\n\n\n

3. Production Stops at Midnight<\/strong> <\/h3>\n\n\n\n

Your coder runs out of ink during the night shift. The skeleton crew doesn\u2019t know what to do. Your line grinds to a halt. <\/p>\n\n\n\n

Solution<\/strong>: Go smart. Coders connected via IIoT (Industrial Internet of Things) can send real-time fluid alerts to operators\u2019 phones, avoiding downtime. <\/p>\n\n\n\n

4. You Can\u2019t Keep Up<\/strong> <\/h3>\n\n\n\n

Business is booming and production needs to speed up, but your coder can\u2019t handle the pace. Eventually, it breaks down, costing you contracts while you scramble for a replacement. <\/p>\n\n\n\n

Solution<\/strong>: Invest in scalable coding systems now. Laser coders suit high speeds, and even inkjets can handle more than you think with the right model. Consider leasing as a short-term fix that avoids capital delays. <\/p>\n\n\n\n

5. A Sudden Shift in Packaging<\/strong> <\/h3>\n\n\n\n

Your craft beer brand moves from bottles to cans. But your old coder struggles wrong IP rating, incompatible ink, and is too slow. <\/p>\n\n\n\n

Solution:<\/strong> Involve your coding supplier early. They can recommend solutions suited for new materials and line conditions before installation. <\/p>\n\n\n\n

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Contact Us<\/a><\/div>\n<\/div>\n\n\n\n

6. A Recall Gets Worse<\/strong> <\/h3>\n\n\n\n

You need to recall some stock. But because the print was unclear, you can\u2019t isolate the issue. You recall everything at a huge cost. <\/p>\n\n\n\n

Solution:<\/strong> Test coders thoroughly on all your packaging: glass, plastic, labels at various line speeds. Code clarity must be consistent, no matter the scenario. <\/p>\n\n\n\n

7. Counterfeits Damage Your Brand<\/strong> <\/h3>\n\n\n\n

Someone copying your bottles and selling fake versions of your product is incorrect. It hurts your brand, and you might not even know until customers complain. <\/p>\n\n\n\n

Solution:<\/strong> Use unique, hard-to-replicate codes. Laser coding lets you apply complex logos or 2D matrix codes across multiple surfaces, making counterfeiting more difficult. <\/p>\n\n\n\n