{"id":54905,"date":"2025-08-19T14:28:36","date_gmt":"2025-08-19T14:28:36","guid":{"rendered":"https:\/\/www.linxglobal.com\/?post_type=blog&#038;p=54905"},"modified":"2025-08-22T07:08:25","modified_gmt":"2025-08-22T07:08:25","slug":"uks-qr-revolution-sunrise-2027-what-it-means-for-packaging-industry","status":"publish","type":"blog","link":"https:\/\/www.linxglobal.com\/en-gb\/blog\/uks-qr-revolution-sunrise-2027-what-it-means-for-packaging-industry\/","title":{"rendered":"UK\u2019s QR Revolution: Sunrise 2027 &amp; What It Means for Packaging Industry\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-50c0b0ac8767a5cf09edf09a15315e40\" id=\"h-what-is-sunrise-2027-nbsp\">What is Sunrise\u202f2027?&nbsp;<\/h2>\n\n\n\n<p><strong>Sunrise 2027<\/strong> is set to change the UK packaging landscape. By the end of 2027, all UK retail POS systems will be ready to scan <strong><a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/2d-codes\/\">2D barcodes<\/a><\/strong> such as <strong>GS1 DataMatrix<\/strong> and <strong>GS1 Digital Link <a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/qr-codes\/\">QR codes<\/a><\/strong>, alongside the traditional EAN\/UPC. For UK brands, this is more than a compliance deadline \u2014 it\u2019s an opportunity to enhance traceability, improve recalls, and connect directly with consumers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-de6e7b2be82e2cbba8380a010e2b25a2\" id=\"h-why-the-qr-revolution-matters-for-uk-brands-amp-retailers\">Why the QR Revolution Matters for UK Brands &amp; Retailers?<\/h2>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong>UK retailers are already onboard:<\/strong> Nearly half of UK supermarkets including <strong>Tesco, Ocado <\/strong>and <strong>Morrisons<\/strong> have enabled QR code scanning at checkout, with QR codes now appearing on items like milk cartons and water bottles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong>More data, better traceability:<\/strong> 2D QR codes hold metadata like GTIN, batch\/lot number, expiry dates, ingredient or allergen info making product recalls precise, reducing waste and improving compliance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong>Enhanced consumer engagement:<\/strong> UK shoppers can scan with their smartphones to access dynamic online experiences, ingredient lists, sustainability credentials, usage instructions or promotions directly from the code.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/\">Industrial Coding Types<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-b3bfb85127522fbc32cc3ad7d9ced6cd\" id=\"h-what-uk-brands-should-do-now-nbsp\">What UK Brands should do Now?&nbsp;<\/h2>\n\n\n\n<p style=\"font-size:15px\"><strong>Dual\u2011Mark Your Packaging<\/strong>\u00a0<\/p>\n\n\n\n<p>During the transition period, both EAN\/UPC and a GS1 QR or DataMatrix code should appear on packaging. GS1 recommends keeping both within 50\u202fmm of each other for consistent scanning performance.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Choose the Right QR Format: GS1 Digital Link<\/strong>\u00a0<\/p>\n\n\n\n<p>Prefer GS1 Digital Link\u2011based QR Codes\u2014they combine GTIN and application identifiers (batch\/expiry\/serial) with live URLs to serve multiple functions (POS scanning, recalls, consumer web content).&nbsp;<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Update Print &amp; Scan Systems<\/strong>\u00a0<\/p>\n\n\n\n<p>Ensure your packaging print processes can generate crisp, scan\u2011worthy 2D codes. UK POS scanners may need hardware or software upgrades to comply with scanning standards by 2027.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Align Across Teams<\/strong>\u00a0<\/p>\n\n\n\n<p>Packaging, IT, compliance, marketing, supply chain\u2014all stakeholders must collaborate on data\u2011strategy, code placement, printing workflows and customer experience integration.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-linx-features-image-carousel\"><div class=\"linx-image-carousel__wrapper glide\"><div class=\"linx-image-carousel glide__track is-linx-modal-toggle\" data-glide-el=\"track\"><div class=\"glide__slides\"><div class=\"linx-image-carousel__image glide__slide\" data-index=\"0\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2025\/07\/QR-CODE-e1752746434636.jpg\" alt=\"\"\/><i class=\"ion-arrow-expand\"><\/i><\/div><div class=\"linx-image-carousel__image glide__slide\" data-index=\"1\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2025\/07\/2D-Code-e1755614312454.jpg\" alt=\"\"\/><i class=\"ion-arrow-expand\"><\/i><\/div><div class=\"linx-image-carousel__image glide__slide\" data-index=\"2\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/best-barcode-printer-e1755614238430.png\" alt=\"\"\/><i class=\"ion-arrow-expand\"><\/i><\/div><div class=\"linx-image-carousel__image glide__slide\" data-index=\"3\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/best-before-date-and-batch-code-onto-metal-lid-lx3554-e1755614356443.jpg\" alt=\"\"\/><i class=\"ion-arrow-expand\"><\/i><\/div><div class=\"linx-image-carousel__image glide__slide\" data-index=\"4\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/qr-code-on-part.jpg\" alt=\"\"\/><i class=\"ion-arrow-expand\"><\/i><\/div><\/div><\/div><div class=\"linx-overlay\"><div class=\"linx-modal\"><div class=\"linx-modal__header\"><button class=\"linx-overlay-close\"><span class=\"ion-android-close\"><\/span><\/button><\/div><div class=\"linx-modal__body\"><div class=\"linx-image-modal-carousel-wrapper glide\"><div class=\"linx-image-modal-carousel glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\"><div class=\"linx-image-modal-carousel__image glide__slide\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2025\/07\/QR-CODE-e1752746434636.jpg\" alt=\"\"\/><\/div><div class=\"linx-image-modal-carousel__image glide__slide\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2025\/07\/2D-Code-e1755614312454.jpg\" alt=\"\"\/><\/div><div class=\"linx-image-modal-carousel__image glide__slide\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/best-barcode-printer-e1755614238430.png\" alt=\"\"\/><\/div><div class=\"linx-image-modal-carousel__image glide__slide\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/best-before-date-and-batch-code-onto-metal-lid-lx3554-e1755614356443.jpg\" alt=\"\"\/><\/div><div class=\"linx-image-modal-carousel__image glide__slide\"><img decoding=\"async\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/qr-code-on-part.jpg\" alt=\"\"\/><\/div><\/div><div class=\"glide__arrows\" data-glide-el=\"controls\"><button class=\"glide__arrow glide__arrow--left\" data-glide-dir=\"<\"><i class=\"ion-chevron-left\"><\/i><\/button><button class=\"glide__arrow glide__arrow--right\" data-glide-dir=\"&gt;\"><i class=\"ion-chevron-right\"><\/i><\/button><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"glide__arrows\" data-glide-el=\"controls\"><button class=\"glide__arrow glide__arrow--left linx-image-carousel-arrow-left\" data-glide-dir=\"<\"><i class=\"ion-chevron-left\"><\/i><\/button><button class=\"glide__arrow glide__arrow--right linx-image-carousel-arrow-right\" data-glide-dir=\"&gt;\"><i class=\"ion-chevron-right\"><\/i><\/button><\/div><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linxglobal.com\/en-gb\/sample-printing\/\">Request Print Sample<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-6bf3c7f6482fd1067ae7f07a9f710b23\" id=\"h-qr-revolution-sunrise-2027-benefit-in-the-uk-retail-market\">QR Revolution: Sunrise 2027 Benefit in the UK Retail Market<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Benefit<\/strong><\/td><td><strong>UK Context &amp; Examples<\/strong><\/td><\/tr><tr><td>Consumer transparency&nbsp;<\/td><td>Scan to view allergens, provenance or sustainability messaging increasing trust and brand differentiation.&nbsp;<\/td><\/tr><tr><td>Waste reduction &amp; smarter recalls<\/td><td>With batch\/expiry encoded in QR codes, supermarkets can discount or recall specific lots. Tesco and Woolworths have reported up to 40\u202f% food waste reduction.<\/td><\/tr><tr><td>Regulatory readiness<\/td><td>UK packaging standards and EU Digital Product Passport frameworks increasingly expect digital access to QRs to help comply across borders.<\/td><\/tr><tr><td>Ongoing consumer engagement<\/td><td>Update landing page content any time (ingredients, promotions, recycling info) without reprinting codes ideal for omnichannel brands<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-f34f10bd80ac13a524ed4baeffd41d53\" id=\"h-why-should-uk-brands-act-now-and-why-linx-leads-the-way-nbsp\"><strong>Why Should UK Brands Act Now and Why Linx Leads the Way?&nbsp;<\/strong><\/h2>\n\n\n\n<p>GS1\u2019s Sunrise\u202f2027 signals the end of legacy barcode-only packaging. In the UK, where enough retailers already support QR scanning, early movers gain a competitive edge. You\u2019ll enjoy stronger traceability, smarter recalls, waste reduction, and direct engagement with consumers. That means packaging becomes both a compliance tool and a brand experiences engine.&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re switching to GS1 Digital Link QR codes or managing meat, dairy and eggs packaging, Linx ensures that QR codes are printed reliably, legibly and in compliance. Your packaging becomes more than just a product; it becomes a digital gateway, a recall channel, and a consumer communication tool.&nbsp;<\/p>\n\n\n\n<p><strong>Bottom line: Start your Sunrise 2027 journey today. Book a free consultation with a Linx expert to review your packaging lines and ensure you\u2019re 2D barcode ready.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Sunrise\u202f2027?&nbsp; Sunrise 2027 is set to change the UK packaging landscape. By the end of 2027, all UK retail POS systems will be ready to scan 2D barcodes such as GS1 DataMatrix and GS1 Digital Link QR codes, alongside the traditional EAN\/UPC. For UK brands, this is more than a compliance deadline \u2014 it\u2019s an opportunity to enhance traceability,<a class=\"moretag\" href=\"https:\/\/www.linxglobal.com\/en-gb\/blog\/uks-qr-revolution-sunrise-2027-what-it-means-for-packaging-industry\/\"> Read More<\/a><\/p>\n","protected":false},"author":44,"featured_media":53863,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-54905","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":{"exclude_from_html_sitemap":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK\u2019s QR Revolution: Sunrise 2027 &amp; What It Means for Packaging Industry\u00a0<\/title>\n<meta name=\"description\" content=\"GS1\u2019s Sunrise\u202f2027 signals the end of legacy barcode-only packaging. 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