{"id":59789,"date":"2026-01-20T10:47:30","date_gmt":"2026-01-20T10:47:30","guid":{"rendered":"https:\/\/www.linxglobal.com\/?post_type=blog&#038;p=59789"},"modified":"2026-01-23T16:50:24","modified_gmt":"2026-01-23T16:50:24","slug":"2d-barcodes-are-coming-is-your-uk-business-ready","status":"publish","type":"blog","link":"https:\/\/www.linxglobal.com\/en-gb\/blog\/2d-barcodes-are-coming-is-your-uk-business-ready\/","title":{"rendered":"2D Barcodes Are Coming \u2014 Is Your UK Business Ready?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-2175e2f55b1b8ce64fa2c27f7bf5b845\"><strong>What are GS1 2D Barcodes?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">GS1 2D barcodes are set to&nbsp;change the coding landscape for UK brands.&nbsp;Evolving from the traditional 1D barcodes, a&nbsp;<a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/2d-codes\/\"><strong>GS1 2D barcode<\/strong><\/a> is&nbsp;a symbol that contains more information surrounding allergens, sustainability messages and traceability data.&nbsp;Throughout&nbsp;the supply&nbsp;chain, this&nbsp;allows&nbsp;for efficient scanning and retrieval of data from products.&nbsp;Enhanced data storage allows inclusion of batch\/lot numbers,&nbsp;expiration&nbsp;dates, serial numbers, and URLs in a single code.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">GS1 2D barcodes&nbsp;can&nbsp;add a significant amount of data&nbsp;to the code which can improve customer engagement.&nbsp;These codes will aid the traceability of products&nbsp;as well as remaining compliant with regulations. The companies have&nbsp;flexibility&nbsp;with 2D barcodes,&nbsp;as brands can tailor the codes and data to their specific needs.&nbsp;The use of 2D barcodes will lead to smarter, more efficient product recalls as information and data is easily accessible and traceable.&nbsp;The adoption of these <a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/barcode-printer\/\"><strong>barcodes<\/strong> <\/a>will contribute to ongoing customer engagement as brands are able to update content anytime without reprinting codes&nbsp;as it will be in a digital form.&nbsp;GS1\u2019s global initiative calls for retailers and&nbsp;manufacturers&nbsp;to update&nbsp;their&nbsp;coding&nbsp;to 2D codes&nbsp;by&nbsp;the end of&nbsp;2027.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-4a409e77f28f740f213fbb4bea02bb23\"><strong>Key Characteristics &amp; Types<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong>GS1 DataMatrix:<\/strong>&nbsp;A square\/rectangular grid of dark and light cells, ideal for small items in healthcare, electronics, and automotive due to high data density.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong><a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/qr-codes\/\">QR Code<\/a> (GS1 Digital Link):<\/strong>&nbsp;A more sophisticated code that acts as a web link (URI), connecting to brand-controlled online information like ingredients, promotions, or recycling instructions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-74849afc5771d8c787c1b5df8082faa4\"><strong>Why is this&nbsp;GS1 2D Barcode Shift&nbsp;Happening?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">The adoption to 2D barcodes is due to a growing demand for product transparency and traceability from customers.&nbsp;There are regulatory pressures and evolving consumer expectations for sustainability. These barcodes give brands the&nbsp;ability to easily showcase to customers their sustainability, allergen and traceability information, giving them a strong brand reputation and enhancing credibility. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-bb8a24b129da673b81733d9624feca51\"><strong>What Manufacturers Need to do Before 2027?<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"466\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/01\/image_bb446c.png\" alt=\"\" class=\"wp-image-59799\" style=\"width:800px\" srcset=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/01\/image_bb446c.png 709w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/01\/image_bb446c.png?resize=300,197 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-23bbdfce992d5fe7bbf8cf1b6ef68625\"><strong>Upgrade Printing Systems<\/strong><\/h3>\n\n\n\n<p class=\"has-small-font-size\">UK Manufacturers will need&nbsp;to ensure that their coding and marking technology is compatible with&nbsp;printing&nbsp;2D barcodes while&nbsp;maintain&nbsp;high quality codes,&nbsp;durability through the product&nbsp;lifecycle. Linx Printing Technologies offer&nbsp;coding and marking solutions that are compatible with 2D barcodes for both primary and secondary packaging while ensuring data accuracy and compliance with GS1 standards.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-be003c8d83d719e8e12d39a992a26086\"><strong>Adjusting Print Area<\/strong><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Brands may need to adjust their&nbsp;packaging design&nbsp;for 2D&nbsp;code placement. Scanning the code needs to be fast,&nbsp;easy&nbsp;and consistent for the customer and to meet their demands in a busy supermarket&nbsp;environment.&nbsp;The size of the code must be small enough to meet the packaging aesthetic but large enough that it is&nbsp;visible,&nbsp;quick&nbsp;and easy to scan.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-0aec63a8df918e557a814d09bcdcdf0b\"><strong>Data Systems up to Date&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Data systems should enable dynamic, real-time communication&nbsp;to enhance the benefits of using 2D codes. The ability to update data on products in real-time gives&nbsp;consumers&nbsp;the&nbsp;reassurance all information they scan is up-to-date and relevant.&nbsp;It also allows the brand reputation to remain high, making it easier to&nbsp;resolve product recalls, reducing the possibility of damaging brand reputation.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-2cf37f6805f6d1d0655a6bcf8d8caef2\"><strong>Compliance&nbsp;and Traceability<\/strong><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Technology systems should be able to handle&nbsp;2D barcode formats and&nbsp;comply with&nbsp;GS1 standards. The data systems&nbsp;should be able to hold all data to make products traceable.&nbsp;This increases the importance of reliable coding solutions that support&nbsp;accurate&nbsp;product identification and regulatory compliance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-d9d66fb9b4705451470d80eeb870130f\"><strong>2D Barcode&nbsp;Challenges and How to Overcome Them<\/strong>&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-6d0e2dc26cda37fa9732734f19537808\"><strong>Substrate Compatibility<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Different materials&nbsp;can require&nbsp;specific coding methods. When adapting to 2D barcodes&nbsp;it\u2019s&nbsp;vital to ensure your technology is compatible with&nbsp;the material you are printing on to, to guarantee the code will be high quality, legible and durable.&nbsp;<strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-4623a777b978e75cb0568a4ac3475d02\"><strong>Line Speed<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"has-small-font-size\">When coding more complex barcodes,&nbsp;manufacturers&nbsp;need to ensure&nbsp;that&nbsp;the barcode&nbsp;remains&nbsp;readable while&nbsp;maintaining&nbsp;high throughput.&nbsp;At Linx we have a variety&nbsp;of&nbsp;technologies with variable speed&nbsp;compatibility to suit your business needs.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-f508d30918776bc9e81ff55ade5b191f\"><strong>Environmental Factors<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Dust, humidity and temperature can affect print quality&nbsp;and cause downtime. Our Linx printers are made from robust materials and are designed to withstand harsh conditions. The right equipment will ensure uptime, durability and high-quality codes even when working in harsh environments.<\/p>\n\n\n\n<p class=\"has-small-font-size\">At&nbsp;<strong>Linx Printing Technologies<\/strong>, our UK-based production team brings extensive expertise in overcoming the challenges of coding&nbsp;2D barcodes. If you\u2019re looking for a reliable, future-ready solution&nbsp;to get ready for GS1 2D barcodes, get in touch with our team to explore the right approach for your production environment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-a320f576e885bc081aea2ca95ed8a72d\"><strong>Take Actions Now:<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><a href=\"https:\/\/www.linxglobal.com\/en-gb\/sample-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Request a Print Sample<\/strong><\/a>\u202fto see the solution in action\u202f\u202f\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><a href=\"https:\/\/www.linxglobal.com\/en-gb\/support\/documentation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download Product Brochure<\/strong><\/a>\u202ffor detailed specifications\u202f\u202f\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><a href=\"https:\/\/www.linxglobal.com\/en-gb\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Talk to an Expert<\/strong><\/a>\u202fto find the right coding solution for your retail operations\u202f&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are GS1 2D Barcodes?&nbsp; GS1 2D barcodes are set to&nbsp;change the coding landscape for UK brands.&nbsp;Evolving from the traditional 1D barcodes, a&nbsp;GS1 2D barcode is&nbsp;a symbol that contains more information surrounding allergens, sustainability messages and traceability data.&nbsp;Throughout&nbsp;the supply&nbsp;chain, this&nbsp;allows&nbsp;for efficient scanning and retrieval of data from products.&nbsp;Enhanced data storage allows inclusion of batch\/lot numbers,&nbsp;expiration&nbsp;dates, serial numbers, and URLs in a<a class=\"moretag\" href=\"https:\/\/www.linxglobal.com\/en-gb\/blog\/2d-barcodes-are-coming-is-your-uk-business-ready\/\"> Read More<\/a><\/p>\n","protected":false},"author":72,"featured_media":59816,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-59789","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":{"exclude_from_html_sitemap":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2D Barcodes Are Coming \u2014 Is Your UK Business Ready?<\/title>\n<meta name=\"description\" content=\"GS1 2D barcode requirements for UK manufacturers 2027, how UK manufacturers should prepare for GS1 2D barcodes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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