{"id":60542,"date":"2026-02-06T12:16:26","date_gmt":"2026-02-06T12:16:26","guid":{"rendered":"https:\/\/www.linxglobal.com\/?post_type=blog&#038;p=60542"},"modified":"2026-02-06T14:13:30","modified_gmt":"2026-02-06T14:13:30","slug":"preparing-for-the-2d-code-sunrise-with-digital-qr-code-printing-a-converters-perspective","status":"publish","type":"blog","link":"https:\/\/www.linxglobal.com\/en-gb\/blog\/preparing-for-the-2d-code-sunrise-with-digital-qr-code-printing-a-converters-perspective\/","title":{"rendered":"Preparing for the 2D Code Sunrise with Digital QR Code Printing"},"content":{"rendered":"\n<p class=\"has-small-font-size\">The global shift towards\u00a0<strong><a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/qr-codes\/\">2D barcodes<\/a><\/strong>\u00a0marks one of the biggest changes in packaging and product identification in decades. With the\u00a0<a href=\"https:\/\/www.linxglobal.com\/en-gb\/blog\/2d-barcodes-are-coming-is-your-uk-business-ready\/\"><strong>2D Code Sunrise<\/strong>\u00a0<\/a>initiative led by\u00a0<strong>GS1<\/strong>, converters sit at the\u00a0centre\u00a0of this transition\u2014bridging brand expectations, regulatory requirements, and the technical realities of printing and coding.\u00a0<\/p>\n\n\n\n<p class=\"has-small-font-size\">For converters, this&nbsp;isn\u2019t&nbsp;just about replacing&nbsp;a linear barcode with a QR code.&nbsp;It\u2019s&nbsp;about&nbsp;<strong>digital print readiness, variable data control, and production-line integration<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-d1054263caafed1c4ed7cc8dd3ebbc01\"><strong>What is the 2D vs&nbsp;Code Sunrise \u2013 and Why Converters Matter<\/strong><\/h2>\n\n\n\n<p class=\"has-small-font-size\">The 2D Code Sunrise refers to the global move from traditional 1D barcodes (like EAN\/UPC) to&nbsp;<strong>2D codes<\/strong>, such as&nbsp;<strong>QR codes powered by GS1 standards<\/strong>. These codes can carry far more data, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Batch and lot numbers&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Expiry dates&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Product&nbsp;serialisation&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Web links for consumer engagement&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Converters play a critical role because&nbsp;<strong>print quality, placement accuracy, and data integrity<\/strong>&nbsp;all directly affect scan performance at retail and throughout the supply chain.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-fc2e2d74b7c0ba992206636f751ce653\"><strong>From Static Barcodes to Dynamic Data: A Printing Technology Shift<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"639\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image.png\" alt=\"QR Code Scanning\" class=\"wp-image-60543\" style=\"object-fit:cover;width:700px;height:300px\" title=\"QR Code Scanning\" srcset=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image.png 936w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image.png?resize=300,205 300w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image.png?resize=768,524 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Traditional&nbsp;flexo&nbsp;or offset workflows were designed for&nbsp;<strong>static graphics<\/strong>. The 2D Code Sunrise introduces&nbsp;<strong>dynamic, data-driven printing<\/strong>, which changes how converters approach production.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Key Printing Challenges for Converters<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><strong>Variable data printing (VDP)<\/strong>&nbsp;at high speeds&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Maintaining&nbsp;<strong>consistent contrast and quiet zones<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Managing&nbsp;<strong>frequent data changes<\/strong>&nbsp;without downtime&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Ensuring&nbsp;<strong>scannability&nbsp;across substrates<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">This is where&nbsp;<strong>digital and hybrid printing technologies<\/strong>&nbsp;step in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-d1dabbbd94e65a0bbba1438eef62d3ea\"><strong>Digital QR Code Printing: The Enabler for 2D Codes<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">Digital printing is becoming the preferred route for 2D codes due to its flexibility and precision.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Why Digital Printing Works for <\/strong><a href=\"https:\/\/www.linxglobal.com\/en-gb\/coding-solutions\/coding-types\/2d-codes\/\"><strong>2D Codes<\/strong>\u00a0<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><strong>Native support for variable data<\/strong>&nbsp;(each code can be unique)&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">High-resolution output for&nbsp;<strong>small-format QR codes<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Faster job changeovers for multi-SKU runs&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Reduced reliance on plates or manual artwork changes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">For converters running mixed production environments,&nbsp;<strong>hybrid workflows<\/strong>\u2014combining&nbsp;flexo&nbsp;for static elements and digital for QR codes\u2014offer&nbsp;a scalable transition path.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-7aef8646b5d0c701c81b7724e64c531b\"><strong>Coding &amp; Marking: Where Converters and Manufacturers Align<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"318\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image_00a697.png\" alt=\"2D Barcode\" class=\"wp-image-60554\" style=\"width:700px\" title=\"2D Barcode\" srcset=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image_00a697.png 850w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image_00a697.png?resize=300,112 300w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2026\/02\/image_00a697.png?resize=768,287 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Not all 2D codes will be pre-printed. Many brands will rely on&nbsp;<strong>inline coding and marking systems<\/strong>&nbsp;to add:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Date codes&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Batch numbers&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Serialised&nbsp;QR codes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">For converters, this means packaging designs must:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Allocate&nbsp;<strong>dedicated print areas<\/strong>&nbsp;for late-stage coding&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Ensure surfaces are compatible with&nbsp;<strong>inkjet or laser marking<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Support&nbsp;<strong>scan reliability even after secondary operations<\/strong>&nbsp;like lamination or varnishing&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Close collaboration between converters, coding specialists, and brand owners becomes essential.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-8138968da271909f403818ad28d8a5de\"><strong>Quality Control: Scan Performance is the New Print Standard<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">With 2D codes, visual appearance alone is no longer enough.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">Converters must think in terms of:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><strong>ISO\/GS1 print quality grades<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Inline&nbsp;<strong>vision inspection systems<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Verification of&nbsp;<strong>data accuracy<\/strong>, not just print clarity&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Poor-quality QR codes can result in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Retail scanning failures&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Traceability gaps&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Product rejections or recalls&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Investing in&nbsp;<strong>print verification and inspection<\/strong>&nbsp;is fast becoming a competitive advantage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-a7f82ee3e5fe19073f5e8056b6cca019\"><strong>Data Management: A New Responsibility for Converters<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">As QR codes carry more information, converters increasingly handle&nbsp;<strong>data files<\/strong>, not just artwork.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">This introduces new requirements:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Secure handling of variable data&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Version control across print runs&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Integration with brand or ERP systems&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Error-proof workflows to prevent code duplication&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Converters that build&nbsp;<strong>robust data-handling processes<\/strong>&nbsp;will be better positioned as strategic partners\u2014not just print suppliers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-aefdd61a6efc8445a6639cdf70979ae3\"><strong>Preparing Your Converting Operation for the 2D Future<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-small-font-size\">To stay ahead of the 2D Code Sunrise, converters should focus on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-small-font-size\">Auditing current&nbsp;<strong>print resolution and registration capabilities<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Assessing readiness for&nbsp;<strong>variable data printing<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Aligning substrates and finishes with&nbsp;<strong>coding and marking compatibility<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Implementing&nbsp;<strong>scan verification<\/strong>&nbsp;as a standard QA step&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Training teams on&nbsp;<strong>2D code standards and best practices<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-navi-blue-color has-text-color has-link-color wp-elements-c612da908a4abd7503b9f2cbbd65ce1e\"><strong>Take Actions Now:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.linxglobal.com\/en-gb\/sample-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Request a Print Sample<\/strong><\/a>\u202fto see the solution in action\u202f\u202f\u202f&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.linxglobal.com\/en-gb\/support\/documentation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download Product Brochure<\/strong><\/a>\u202ffor detailed specifications\u202f\u202f\u202f&nbsp;<\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.linxglobal.com\/en-gb\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Talk to an Expert<\/strong><\/a>\u202fto find the right coding solution for your retail operations\u202f&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The global shift towards\u00a02D barcodes\u00a0marks one of the biggest changes in packaging and product identification in decades. With the\u00a02D Code Sunrise\u00a0initiative led by\u00a0GS1, converters sit at the\u00a0centre\u00a0of this transition\u2014bridging brand expectations, regulatory requirements, and the technical realities of printing and coding.\u00a0 For converters, this&nbsp;isn\u2019t&nbsp;just about replacing&nbsp;a linear barcode with a QR code.&nbsp;It\u2019s&nbsp;about&nbsp;digital print readiness, variable data control, and production-line integration.&nbsp; What<a class=\"moretag\" href=\"https:\/\/www.linxglobal.com\/en-gb\/blog\/preparing-for-the-2d-code-sunrise-with-digital-qr-code-printing-a-converters-perspective\/\"> Read More<\/a><\/p>\n","protected":false},"author":44,"featured_media":54278,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-60542","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":{"exclude_from_html_sitemap":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 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