{"id":65153,"date":"2026-04-13T08:50:48","date_gmt":"2026-04-13T08:50:48","guid":{"rendered":"https:\/\/www.linxglobal.com\/?page_id=65153"},"modified":"2026-04-13T11:11:32","modified_gmt":"2026-04-13T11:11:32","slug":"gs1-2d-barcodes-prepare-for-the-next-generation-of-product-coding","status":"publish","type":"page","link":"https:\/\/www.linxglobal.com\/en-gb\/gs1-2d-barcodes-prepare-for-the-next-generation-of-product-coding\/","title":{"rendered":"GS1 2D barcodes: Prepare for the next generation of product coding\u00a0"},"content":{"rendered":"\n

GS1 2D barcodes: Prepare for the next generation of product coding<\/h1>\n\n\n\n
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GS1 2D barcodes are set to transform product identification for UK brands. Moving beyond traditional 1D barcodes, they can hold far more data in a single code \u2014 including batch and expiry information, allergens, traceability data, recycling guidance and brand messaging.  <\/p>\n\n\n\n

As retailers and regulators move towards smarter, more connected packaging, GS1 2D barcodes can help brands improve traceability, support compliance and create better consumer experiences. <\/p>\n\n\n\n

Linx is an official GS1 UK partner, with a range of GS1-approved technologies designed to help manufacturers implement reliable, high-quality 2D codes across production environments. <\/p>\n<\/div>\n\n\n\n

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What are GS1 2D barcodes?<\/strong><\/h2>\n\n\n\n

There are two main GS1 2D barcode formats:<\/p>\n\n\n\n

GS1 DataMatrix<\/strong> 
A compact square or rectangular code with high data density, ideal for smaller products and packaging formats, particularly in sectors such as healthcare, electronics and automotive. <\/p>\n\n\n\n

GS1 Digital Link QR code<\/strong> 
A QR code that connects products to brand-controlled digital content, such as ingredient information, promotions, recycling instructions, authentication details and other consumer-facing information. <\/p>\n\n\n\n

Why are GS1 2D barcodes important?<\/strong><\/h2>\n\n\n\n

Greater consumer transparency<\/strong> 
Enable consumers to access product information such as allergens, provenance and sustainability messaging with a simple scan. <\/p>\n\n\n\n

Improved traceability and recall management<\/strong> 
Support more precise product tracking by encoding data such as batch numbers and expiry dates, helping brands and retailers manage recalls and stock more effectively. <\/p>\n\n\n\n

Stronger regulatory readiness<\/strong> 
Help businesses prepare for evolving packaging, traceability and digital product information requirements in the UK and across international markets. <\/p>\n\n\n\n

More flexible consumer engagement<\/strong> 
Allow brands to update linked digital content without changing the printed code, making it easier to refresh campaigns, product details and recycling information over time. <\/p>\n\n\n\n

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GS1-approved Linx solutions<\/strong> <\/h2>\n\n\n\n

Linx offers a range of coding technologies suitable for applying GS1 2D barcodes, including: <\/p>\n\n\n\n

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