{"id":41004,"date":"2023-08-18T14:52:20","date_gmt":"2023-08-18T14:52:20","guid":{"rendered":"https:\/\/www.linxglobal.com\/?post_type=white-paper&#038;p=41004"},"modified":"2023-08-18T14:52:41","modified_gmt":"2023-08-18T14:52:41","slug":"choosing-the-best-beverage-coding-solution","status":"publish","type":"white-paper","link":"https:\/\/www.linxglobal.com\/en-in\/white-papers\/choosing-the-best-beverage-coding-solution\/","title":{"rendered":"Choosing the best beverage coding solution"},"content":{"rendered":"\n<div class=\"wp-block-linx-features-hero glide\"><div class=\"glide__track\" data-glide-el=\"track\"><ul class=\"glide__slides\">\n\n<li class=\"glide__slide\"><div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"400\" class=\"wp-block-cover__image-background wp-image-32421\" alt=\"\" src=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/lx3120.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/lx3120.webp 1500w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/lx3120.webp?resize=300,80 300w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/lx3120.webp?resize=768,205 768w, https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/lx3120.webp?resize=1024,273 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div><\/li><\/ul><\/div><\/div>\n\n\n\n\n<h1 class=\"wp-block-heading has-navi-blue-color has-text-color\">Choosing the best beverage coding solution<\/h1>\n\n\n\n<p>The beverage market is a huge global business. In the UK alone the value of the soft drinks market in 2012 was almost \u00a315 billion,1 while for wine and spirits the figure was \u00a338 billion.2<\/p>\n\n\n\n<p>As margins become tighter due to competition, pressure from customers and increases in costs, every stage of the production process comes under scrutiny.<\/p>\n\n\n\n<p>In addition to these traditional market pressures, customer research conducted by Linx found that especially manufacturers of high sugar drinks face further challenges on two fronts \u2013 the increasing cost of sugar and government campaigns to tackle obesity.3, 4 The alcohol drinks industry is also under pressure from health bodies as well as government initiatives to curb binge drinking.5<\/p>\n\n\n\n<p>The combination of all these factors means that bottlers need to maximise efficiencies throughout their operations \u2013 and this includes avoiding errors or waste such as that stemming from poor quality codes or machine stoppage. Only an individual business can truly calculate the specific costs incurred through the downtime of its equipment, but all commentators agree that the impact of wasted production time can be significant.6<\/p>\n\n\n\n<p>At the same time, brand owners are increasingly seeing the benefits of adding value to their product labelling, for example through the introduction of interactive content which can be accessed through QR codes linking to audio or video content hosted on the web.<\/p>\n\n\n\n<p>These developments are creating a demand for coding equipment which is capable of marking everything from simple use-by dates to complex graphics on primary, secondary and on-shelf packaging. An effective code can therefore become an integrated part of the pack design, not just a necessary add-on to convey basic information.&nbsp;<\/p>\n\n\n\n<p>As pack designers increasingly exploit this capability, coding and marking equipment is evolving to keep up. Future-proof coders, which allow add-ons to be integrated at any time, mean users can react to changing trends quickly.<\/p>\n\n\n\n<p>And with regulatory pressure in mind, effective coding and marking technology can help the owners of valuable beverage brands both resist counterfeiting and ease the traceability of products.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-btn-navy-blue\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linxglobal.com\/wp-content\/uploads\/2023\/06\/linx-beverage-white-paper_v2_lo.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download WhitePaper<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-btn-blue\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linxglobal.com\/en-in\/white-papers-listing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Back to WhitePapers<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the best beverage coding solution The beverage market is a huge global business. In the UK alone the value of the soft drinks market in 2012 was almost \u00a315 billion,1 while for wine and spirits the figure was \u00a338 billion.2 As margins become tighter due to competition, pressure from customers and increases in costs, every stage of the production process<a class=\"moretag\" href=\"https:\/\/www.linxglobal.com\/en-in\/white-papers\/choosing-the-best-beverage-coding-solution\/\"> Read More<\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-41004","white-paper","type-white-paper","status-publish","hentry"],"acf":{"exclude_from_html_sitemap":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing the best beverage coding solution | Linx Printing Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linxglobal.com\/en-in\/white-papers\/choosing-the-best-beverage-coding-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing the best beverage coding solution | Linx Printing Technologies\" \/>\n<meta property=\"og:description\" content=\"Choosing the best beverage coding solution The beverage market is a huge global business. 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