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The beverage market is a huge global business. In 2017, UK soft drinks alone reached a value of around 16.9 billion euros , while global dairy-based beverages are projected to record a CAGR of 5.5% in the period between 2018 and 2023 . Alcoholic drinks are also enjoying a change in fortune, with the sector’s 1% growth in 2017 representing a reversal of the declines of previous years .

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